Saturday, 20 October 2012

SEO services at affordable costs


Statistics in favor of employment of SEARCH ENGINE OPTIMIZATION

Business follow different advertising strategies to get closer to the customer and imprint their brand name in the conscious of their mindset.

  • A search engine can ideally generate 5-20 % of the traffic for any business only when the website ranks at the top of search engine queries through which the customer can directly hit the website and find the relevant information and service.
  • Small businesses with limited resources in the developed countries employ search engine techniques to increase their reach and market themselves at the least of costs.
  • Being ranked at the top of search engines give you an incentive to touch the customer before anyone else and convert them into a paid customer through your convincing skills and quality business services.
  • The return on investment through web marketing is found to be the lowest compared to any medium of communication.
  • With the young population joining the workforce, newspapers and tele-media are loosing their significance because of lack of time with the audiences. It is also very difficult to pinpoint the advantage and revenue growth through these mediums. Internet thus becomes the only source through which a relationship can be generated.
  • With smartphones and higher bandwidth speed, new age customer is spoilt for choice and will take a quick decision through the palm of their hand rather than looking for an advertising in the television. It is therefore important to be available at the platform for getting preference.
  • A website is the best last mile connectivity channel which is open from both ends of the buyer and seller giving quick turnaround time for businesses. 
  • You can hire SEO services for as low as $100 and build an advertising campaign for increasing your presence.

Saturday, 8 September 2012

Step into the future with Iphone 5


The most anticipated device of the millennium is about to be launched to the dismay of the competition that is far lagging behind in the resources as well as enthusiasm that an IPhone generates. The Iphone 5 is going to have a very striking design as well as application features that make any hardware device worthwhile to invest into.
You will be definitely spoilt for choice when it comes to the extended features that can be added to the phone. The largest developer community ensures that they keep juggling out amazing applications to make your experience penultimate.
So pull up your socks and set your date beforehand with the iphone 5 so that you can be the first ones to grab the phone and show it off to the world. The revolutionary Iphone is going to be launched amid fanfare with a stylish interface and exceptional computing power so that you do not feel the need to carry your laptops or Ipads everywhere.
The best source of Iphone5 applications platform that is specially meant to send you into the future and guarantee that you see the world as it will be in advance will make your device a complete package giving you ultimate power to personalize your world.   

Sunday, 26 August 2012

How One man intends to take on the corruption that is eating Indian economy insidiously?



A billion plus population going about its life listlessly in utter chaos called India wakes up whenever our morning newspaper scream of a scam perpetrated on its general public with the public resources by the very people we have elected to guard them and ensure that they are invested for our brighter future.
India is a hotbed of politician-business nexus where most of the top people are connected or work in collusion to strip the country of its economic resources that are meant to be developed from the taxes that a service class man pays honestly. From coal-gate to the telecom spectrum scams, skeletons come tumbling out of closet on the politicians who are high ranked and hold many important strategic portfolios of the country.
The license raj is morphed into politicians creating scarcities or extracting money out of scarce resources for the return they invest into campaigning for getting seat from their respective constituencies. The game of money is a reminder of how we are being plundered by few men and their beneficial causes. It is however hurting that the general public that is not in any manner interested or a part of this looting scheme. They believe that their hard earned money should go into the development of the country and help us reach to a status of being called a developed country.
One ingenuous man called ANNA HAZARE has taken up on himself to bring these politicians to book without any threat or violence but a simplest way of Gandhian fasting and being heard. He influences the young generation to not become accustomed to usual pattern in which India is governed and fight for the right and privilege of getting a right to information. He plans to follow the method of forming his party with clean and honest candidates and become a part of the system to the see the change we all wish for a healthy and democratic country. It is up to us to support the right cause and be a part of change that will propel us into the next century with confidence and self –assurance.
With the young restless population wanting to be a part of moment it can become successful only when the candidates are picked and ballots are cast for forming this desired party and taking it to the height where they do not need support of coalition or others to form a government majority. So let us all contribute to see that this one man army is successful and proves to be elixir for our long standing problems. 

Sunday, 28 August 2011

How Hotel Biz is taken over by Private Equity?

Capital has become the most important commodity and the scarcest one. No business man wants to keep his capital fixed.
If REIT (real estate investment trusts) are given approval hotel biz will be taken over by fixed income mutual funds.REIT’s in residential and commercial will be difficult because the rental yields are 2-3% and 10-12% resp.
PE-pool of small investment money put together for a common goal.
From the buying of land to building it is done by private equity and then it is leased to a brand name which will give a fixed %age of return (Local brands can use this opportunity for building their name and using it to get listed on the exchange)
If the expected rate of return on a fixed deposit is 12%,2% is added as expense cost and 1% overhead expenses( + 3 years of building a hotel) minimum return( can go as high as 18-21%) is expected to cover these out of the lease.
The land/Property remains with the investors while getting a fixed rate of return. The maintenance expenses are borne by the brand to which it is leased.

Friday, 15 April 2011

Appeasement-Cowardice?

Was British Prime Minister's "Neville Chamberlain" policy of peace treaty ( munich pact) with Nazi Germany justified.History would prove otherwise because it gave time for hitler to become so powerful that he would unleash his sinister agenda and remembered as the worst tyrant ever.
History sure is not forgiving.Appeasement politics has been around for a period of time.
Mahatma Gandhi did it after his vain attempt to dissuade muslim leaders from striving for a divided new pakistan.
Even when pakistan accused India of usurping states within its boundaries (i.e. J&K) Mahatma Gandhi made sure they got their fair share of the finances ( movable assets) when a lot of leaders were against such an action and India needed them the most because it was going through a famine.
Pakistan for the next 60 years has been following its thousand cut strategy to hurt India where ever and whenever it got a chance.
History has also called the policy of appeasement a pact of weakness or cowardice.
It is all about showing your enemies that you are willing to relent thus giving them enough reasons to attack back.You let them live up their plans just by giving them the space.
So is it right or wrong?
Having the benefit of hindsight and history to back-upon,appeasement even out of good intentions has ended as a firepower for the cannon of the enemy.You know they will only stockpile it for an opportune time and send it back your way.

Sunday, 10 April 2011

How did I navigate the recession of 2008?

Bubbles they say are evolutionary. They burst suddenly and then give rise to another one. From as early as the tulip mania to that of the housing bubble all were based on too many chasing too few.
Bubbles are formed when euphoria reaches the level of insanity.
The Dotcom burst of the 2001 was no different.
 It started with money pumping into the sector after realising its long term potential (Demand-Supply mismatch).Microsoft had come out with an interface after extensive research that would make computers operable by common man. Every business shifted its work on the computer. Internet made data accessible. Websites were set up and wares were put to be sold on the internet.E-commerce took off like hot cakes. Not too long after that everyone started fabricating his business into an IT business just to raise money or realise a higher valuation from the market. Fibre optics were laid down as if there was no tomorrow. There was no concern for the outstripping supply and then it happened in an instant.
They say bubbles burst when the biggest fool refuses to pay the valuation that the market demands and then the market came tumbling down.
The recession was restricted to a particular sector. IT became the dreaded word People lost big money but the hurt was beyond repair for people who joined the bandwagon late. Students on campus who took IT specialisation just because of the hype were left jobless.
The damage was widespread. Businesses went into bankruptcy. Valuations were lowered and sanity was restored.
However there was a blessing in disguise for a country like India. Outsourcing and call centre business took off because of cheap labour and a huge supply of fibre optics which brought down the prices of calling abroad thus making the business viable and profitable. Once the country solved the Y2K bug problem business started pouring in.
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This was the time when the president of United States started towing with the idea of housing for the marginalised.
These were the early days of a gradual shift towards housing. They specifically decided to engineer financing of housing which would bring in people who could not have afforded to buy a house till now.
This was the beginning of what would turn out to be the recession of 2008.
“Teaser loans” where rates are kept lowered for an extended period of time were brought in so that people with lower initial income could still afford a loan.
Down payments were reduced to as low as 10% on the price of property.
Credit scores were shoved away under the carpet (credit score being the past payment record of a person showing the ability to pay off loans).Sub-prime crisis was a direct outcome where people who had a lower credit rating were also provided a loan on a higher interest rate. It this was not enough you could mortgage a property and raise a loan to buy another one. It became the order of the day as everyone thought that the property prices would see a perpetual rise.
Though what was happening on the main street was not as sinister as what was happening on the Wall Street. Banks were making a killing out of commissioning products. What became a simple proposition got complex by the day.
The loans that were provided by the banks were stuck in their books which meant that they became illiquid. Banks realising the importance of liquidity started bundling these loans into debt papers which were then sold to the public as bonds so as to convert their holdings into cash. That money again went into providing loans for property thus creating a spiral effect of leveraging up to as much as 100 times. Even credit card debt was bundled and sold off as unsecured bonds.
Fancy products became the talk of the town even when no one knew their functioning.
Collateralized debt obligations (CDO)-were the loans bundled backed by an asset.
Collateralized Mortgage obligations (CMO)-were the loans backed by a mortgage property.
CMBO-Commercial mortgage backed obligations which are bonds backed by a pool of commercial mortgage loans.
They all depended on the payment by the final consumer holding the loan.
If that was not enough people in the insurance industry brought out derivatives on these underlying which started trading on the exchange.
CDS-Credit default swaps are the obligation on the insurance company when there is default by the borrower of the loan. People also used it to speculate on the default by the borrower.
Every industry became interconnected out of the interlinked products. That is when the sceptics started to warn the industry to reform or face a blown out recession. But no one was listening as the party was growing louder.
It did last for a while as the markets tend to remain insane for an extended period of time and that is why the hurt was also bigger.
Meanwhile the teaser rates on loans started to lapse and interest rates started to rise. The default rates started rising. This is when the prospect of a slowdown hit the shores.
Even though the default was the reason what brought the recession into the market it was not the main one.
The loans that were bundled and sold off were clustered and not differentiated as prime and sub prime. When people started defaulting no one was able to classify the value of the portfolio as the papers containing these sub-prime mortgage loans were clubbed together with prime loans and the default was mainly in sub-prime loans.
The market panicked. When no one was able to value the price of the underlying the insurance company providing insurance on these underlyings came under pressure because the portfolio held by these co’s was humongous.AIG came under distress. Suddenly there was a crisis of confidence. Bear Stearns and Lehman Brothers were the ones who came under massive bear hammering. Citibank also faced similar terrain. Every investment bank and every bank was holding the same paper securities and they had leveraged it over and over again.
Everyone started deleveraging in the market. Money suddenly went off equities and properties from all over the world.
Cash became the king in the market. Countries holding chunks of cash were being scouted by major American investment banks to help them deleverage and put off liquidation.NOMURA was said to have shown interest in Lehman brothers but had sidestepped at the last moment.
When the market could not value the underlying securities it could not put a bottom to the prices of those securities. Once there was a crisis of confidence there was a run on the banks. Lehman brothers which was trading  at 60 dollars a share two months back came down to 3.When it could not raise the necessary capital it went into bankruptcy.
Everyone started predicting the end of the world. Money started drying up in the markets.
The secular fall in the market and a run on the banks became too much to ignore for American Federal Reserve. This is when it stepped in and provided a bottom thus restoring sanity into the market (bailed them out by providing capital). By this time some of the most reputed investment banks had gone down under. Federal Reserve brought down rates to as low as 0% and gave out money to anyone who could return it back. Banks started deleveraging out of that money and save themselves from default.
The talk of a “V” shape recovery had made its way into the market. Analysts with major investment banks had seen the bottom and started putting money back in what would turn out to be the easiest way of making money in the market.” Go long” was the anthem on the Wall Street with an occasional one or two companies falling into default now and then. The money sitting on the sidelines made its way back into beaten down stocks.
Back here in India, developing countries were also facing the axe. There was no crisis of confidence as the market was not highly leveraged. But as developed countries were deleveraging they started taking out their portfolio from developing nations. Stocks and properties started to tumble. As the markets started falling stocks got hammered to an extent that they became so attractive they became hard to resist. Property prices also became attractive because they became undervalued.
A similar “V” shaped recovery was predicted by technical analysts. Most of the money that was available with investment banks came back into India as they found out the economy to be resilient and not dependent on the export sector. A country like India where everything was undervalued and had an inflationary economy, the money went back into commodities, property and equities.
Once I saw the opportunity I put my clients on it and made money by simply investing in for the long term.
Property prices doubled up and stock prices quadrupled thus bringing handsome profits to my clients.

2010 and beyond
With every recession the president of United States has changed priorities. This time President has been propagating Energy revolution and energy efficiency in sectors like gas guzzling automotive sector. Solar photovoltaics have also got the necessary limelight. Major impetus has been given to the electric vehicles.
Various countries have also taken the cue and started working on these fields. Major R&D has been set up into these sectors which could revolutionise the industry and change the way we consume.
Manufacturing is back and going green is the new status symbol. Toyota prius has been the trendsetter and many concept vehicles are being showcased in auto expos around the world.
Alternative fuel sources are being scouted and major investment sources are betting on the sector. Shale gas has become a huge opportunity and major investment is tapping into that source.
The industry might look different from what it is today as new sources are being discovered every day but the momentum has been turned on.

Gradually we are reaching a point where the system will stabilise and interest rates will be raised by the Federal Reserve which will take back excess liquidity from the system. Will it lead to a “W” shape fall?
We can only look into the possible scenarios. Federal Reserve will increase rates when they see growth in the system. Deflationary economy is not the point when they will take the risk of increasing interest rate in the system.
Developing economies have been major beneficiaries of the liquidity. Are they the ones who will face the music when the tide turns? Will it lead to another recession?
Stock market has been a barometer for the state of the economy. A new normal has been established in the system which signals that the market will find a support far higher than the low seen in the last recession. This would end up as a point which could become the support for a new benchmark.
Developing countries are also facing inflationary pressures in the economy. When money is abundant it is put into commodities. Gold and oil prices are hitting the roof. Gold is a hedge against inflation and a sign of safety. When there is a risk of default in the system gold becomes the best bet. Oil prices are also flared up with any crisis in oil exporting nations. With a major amount of import being oil it is bound to affect inflation in any country.
Inflation is a tax on the poor. A developing country like India where major spend is into food and transportation it affects the standard of living of its population. Governments have been trying to grapple with excessive liquidity by increasing interest rates now and then but to no avail.It is yet to be seen what happens when American Federal Reserve starts increasing interest rates.
Excessive liquidity in commodities should be sucked out so as to restore normalcy into the system or it could act as a harbinger of an impending collapse in the system. This time the hurt could be far more damaging.